Nick Palmisciano created Ranger Up (www.RangerUp.com), the first military lifestyle brand, in 2006, which kicked off a decade of veteran entrepreneurial endeavors focused around social media. Ranger Up has been a leader in the veteran community, with such strong support that it has landed in Internet Retailer’s Second 500 every year since 2012. In 2008, he launched he award-winning veteran news site, “The Rhino Den”, also in many ways, the first of its kind.
His passion for film began in 1991, when he made his first wrestling team highlight video with a couple of VCRs. By 1998, his amateur craft allowed him to join the two-century tradition of writing and producing the West Point 100thNight Show, a musical comedy that occurs 100 nights before graduation at the United States Military Academy. Under Ranger Up’s umbrella, Palmisciano created a very popular YouTube Channel catering to the military, police, fire and EMS. In addition to creating comical internet fare, Palmisciano has produced several dramatic documentaries focused on veterans with his filmmaking partner, Director Tim O’Donnell: Warriors (2013) which centers around the Army Combatives world, and The Last Time I Heard True Silence(2015),” which focuses on one veteran's successful coping mechanism of ultra-marathon running to help aid his transition into the civilian world with a traumatic brain injury. Both films received critical acclaim and festival awards. He is currently collaborating with O’Donnell once again on a documentary series entitled 22 for 22 which tells empowering stories about veterans transitioning from military life, sometimes under the most challenging of conditions.
In 2014, he co-wrote, produced, starred in, and served as managing partner for Range 15, the first veteran-made “Hollywood Film”. Range 15 would open in over 650 theaters and rose to the ranks of #1 on Amazon and #2 on iTunes for all digital downloads in its first week. He produced a documentary entitled “Not a War Story” about the experience of making that film that spent a week as the top documentary on iTunes and Amazon.
Before entering the entrepreneurial ranks, Nick worked at John Deere where he held jobs in business development and corporate acquisitions, government sales, and corporate brand licensing. He spent the best and hardest six years of his life serving as an infantry officer in the United States Army, and is a graduate of the United States Army Ranger School.
He is the only officer in history to train his platoon to deliver the entire opening cheer to the movie “Bring it On” for the Colonels and Generals in his chain of command in response to being asked to “put together a platoon mantra that really represents your unit.” To this day, he maintains that they were, in fact, “sexy, cute, and popular to boot,” despite a differing opinion from his chain of command at the performance’s end.
Nick holds an MBA from the Duke University Fuqua School of Business and a B.S. in Mechanical Engineering from the United States Military Academy at West Point. He was awarded the Entrepreneurial Organization’s Veteran Entrepreneur of the Year Award in 2015.